Word-of-mouth marketing (WOMM)… Highly effective.  Cheap.  Gotta love it!  (read more about WOMM and why it’s the best here) BUT… there’s a HUGE problem with it.  It’s out of your control.  You sit back and hope your clients do the work for you.  Sometimes it happens.  Many times it doesn’t.  That’s how it goes, right? […]